Exclusive to Adobe - mix, match, and analyze data throughout the customer journey. Combine that analysis with robust reporting and predictive intelligence.
Adobe Analytics implementation allows businesses to utilize advanced capabilities improve digital experiences for clients and their customers.
Adobe is a Leader in customer analytics functionality, per The Forrester Wave: Analytics Technologies, Q3 2020.
Key Benefits of Adobe Analytics Implementation
Adobe Analytics offers insights and actionable steps, all rolled into one.
Adobe Analytics has a variety of features, including:
- Data collection & measurement: multichannel data collection; custom variables; unique processing rules; offline data integration; tag management; data warehouse and data feeds.
- Comprehensive analysis: advanced calculated metrics; advanced segmentation; ad hoc analysis; cohort analysis; cross-device analytics; customer journey analytics; flow analysis.
- Predictive insights: marketing attribution; anomaly detection; contribution analysis; intelligent alerts; real-time data
Actionable intelligence: shared audiences; audience analytics; advertising analytics; remarketing triggers; mobile marketing; third-party integrations;
If your business is in need of Adobe Analytics implementation or if you would like to connect with an Adobe Analytics partner, reach out to Object Edge.