Salesforce Lightning Experience is a powerful page-building and customer relationship management (CRM) tool that is designed for sales and service teams. Lightning Experience is highly visual, data-driven, and easy to use. It is now integrated with the Salesforce B2B Cloud Commerce experience, supporting your associates in sales and service, and your B2B customers.
Lightning is made up of interactive tools to design and customize the Salesforce B2B commerce experience. Designed as a complete ecosystem, Lightning Experience leverages analytics, prediction, and AI tools to allow sales and marketing teams to uncover insights, define and measure KPIs, and plan for growth.
Benefits of B2B Commerce on Lightning Experience
For your eCommerce team and sales associates, B2B Commerce on Lightning Experience offers:
Commerce templates for quick-to-deploy storefronts
No-code drag-and-drop storefront components
UI to manage and support storefronts
Digital Experience Platform (DXM) for personalized shopping experiences for your B2B customers (including targeting, personalization, branding)
Standardization of objects for B2B commerce (including cart and product category objects)
For your B2B customers, B2B Commerce on Lightning Experience provides:
Frictionless self-service (including easy reorder, track order status, case management)
Fast, AI-supported onsite search
Storefronts that are quick to load, intuitively built, and personalized to you
Salesforce Lightning Web Components
Made up of components that developers can add to easily with pre-built blocks of code, Lightning offers tools and extensions for creating easily-customized apps. The user-interface framework assists in building apps for mobile users, as well as desktop.
Salesforce defines three Lightning components as follows:
Standard components - pre-installed in object page layouts, with the option to hide them (or not use them).
Custom-developed components - advanced components designed around the company’s unique requirements.
AppExchange components - pre-built components available in the AppExchange marketplace that can be easily dragged and dropped into the required space.
Lightning Experience vs. Salesforce Classic
Serving as an updated CRM software, Salesforce Lightning Experience integrates CRM and pagebuilder capabilities. Although still available, the earlier solutions (Salesforce Classic and Cloud Craze) can be outdated and difficult to navigate.
Lightning Experience is a more modern and efficient option, with its specialized components serving as the user interface (UI) to build mobile and desktop apps for B2B commerce. In addition to performance benefits, B2B Lightning Experience offers new features and pages, redesigned navigational tools, record layouts and views, and modified dashboards.
Salesforce Lightning Partners
Object Edge implements Salesforce B2B Commerce on Lightning Experience to drive your digital business. Our services include:
Lighting Experience-specific design and optimization