So, you are running your eCommerce business. Do you know how well it's doing? Do you have the tools in place for a 360 view of how your eCommerce and marketing activities result in better performance and sales? Do you know how to use this data to make forward-thinking decisions?

Our Know Your Customer (KYC) platform was created specifically for industry leaders who are ready to go beyond Google Analytics to connect marketing, traffic, engagement, order, and inventory seamlessly in real-time.

By utilizing Recency, Frequency, Monetary (RFM) output to determine audience segments and micro-segments, KYC allows for not only reflective but also predictive reporting.

The Value of Customer Analytic Data

When it comes to building a digital experience, there’s always one crucial element to keep in mind: Know your customer. Customer analytic data is designed to closely monitor and capture the behavior, engagement, and overall experience you user has across your digital channels. It allows you to streamline operations by providing a measurable “why” behind your design.

Effective customer data analysis allows your digital teams to build a personalized customer experience based on how they interact with your product. By analyzing customer data and behavior, you get instant access to impactful insights that can help you make better-informed decisions within your design.

What pages are customers visiting? How long are they staying on pages? What forms have the highest completion rate? What forms have the lowest? These are all questions that can be answered through by effectively analyzing customer data to drive design changes that better optimize the user experience.

Additional Features and Benefits of KYC

The KYC (Know Your Customer) analytics platform is a powerful tool to help you analyze customer data that based upon four components: Collect, Unify, Analyze, and Activate:

Collect
The main component of the KYC platform is just that—knowing you, the customer. KYC takes an in depth look at any pre-built integrations you may have and leverages any technology that can aid in the overall solution.
Unify
KYC will then integrate the necessary data pipelines and relationships that will enable you to manage multiple data marts.
Analyze
KYC initiates the baseline for data analysis for customers through intelligence, segmentation, product performance analysis, predictive modeling, and more.  Activate. Lastly, the information is disseminated to pre-built output lanes and APIs so that they’re active on your websites, within dashboards, on marketing apps, and more.

KYC is a SaaS platform that provides ecosystem of customer analytic data. Its value-adds include OOTB reports, guidance from data analysts, user licenses, custom reports, and system support.