Research is the basis of the digital and experiential strategies that drive our UX work.
We leverage quantitative and qualitative research that generate deep insights into your business. From customer surveys to usability tests and analytics, we build a portfolio of data that underpins our recommendations.
Our Insights Uncover:
Our strategies leverage research to ensure a clear direction for the next (or first) iteration of your digital experience.
We start with a strategy that’s the foundation for creating and measuring success. With a focus on profitability and growth, we identify key milestones that are aligned with measurable outcomes. These milestones become the guides for future decisions.
We organize information architecture and user pathways into intuitive hierarchies and functional page structures. With interactive prototypes and designs, we deliver clearly-defined interactions and touchpoints.
We continuously engage with your end-users by creating participant panels and gathering feedback during research, design, and development phases. Our teams validate these insights pre and post-launch to ensure long-term viability.
Our user experience team conducted extensive user research related to this global telecommunication company’s internal partner network and accompanying digital platform. Through data-driven research, testing, and partner interviews, we created an in-depth opportunities matrix with actionable steps this client could take to improve their partner experience.read case study