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Exceptional innovations start with exceptional research. We use research to understand your customers, create empathy, and inspire change.

Research

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Research is critical in understanding and meeting your customers' needs, tendencies, and behaviors.

Research is the basis of the digital and experiential strategies that drive our UX work.
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We leverage quantitative and qualitative research that generate deep insights into your business. From customer surveys to usability tests and  analytics, we build a portfolio of data that underpins our recommendations.

Our insights uncover:

  • Business demands
  • Customer expectations
  • User profiles and user flows
  • Content optimization opportunities
  • Market trends and opportunities
  • Short and long-term roadmaps
  • Tactical recommendations

Strategy

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Start with a robust strategy to build an actionable roadmap.

Our strategies leverage research to ensure a clear direction for the next (or first) iteration of your digital experience.

We start with a strategy that’s the foundation for creating and measuring success. With a focus on profitability and growth, we identify key milestones that are aligned with measurable outcomes. These milestones become the guides for future decisions.

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UX Design

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Researched-based designs that deliver exceptional user experiences.

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We organize information architecture and user pathways into intuitive hierarchies and functional page structures. With interactive prototypes and designs, we deliver clearly-defined interactions and touchpoints.

User Testing

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User testing ensures that new experiences are functional, intuitive, and easy to use. It uncovers roadblocks and insights that inform business innovation.

We continuously engage with your end-users by creating participant panels and gathering feedback during research, design, and development phases. Our teams validate these insights pre and post-launch to ensure long-term viability.  

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Web Analytics & Optimization

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Analytics and data services uncover a wealth of information about your customers and how they interact with your business.

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Our team puts data to work, using analytics and insights to craft new strategies and make data-based recommendations for improvement.

Our Process

PROJECT KICKOFF

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CASE STUDY

Global Telecommunications Company

Identifying Research-Based Business Opportunities

Our user experience team conducted extensive user research related to this global telecommunication company’s internal partner network and accompanying digital platform. Through data-driven research, testing, and partner interviews, we created an in-depth opportunities matrix with actionable steps this client could take to improve their partner experience.

Explore our other Experience Design services

Ready to get started?

Schedule a free consultation with a digital expert.

Request a Consultation