Helping businesses become design-led

McKinsey & Co. studied 2 million pieces of financial data and 100,000+ design actions over five years. They found that design-led companies earn 32% more revenue and 56% higher total returns than other companies.

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Companies with top-quartile McKinsey Design index scores outperformed industry-benchmark growth by as much as two to one.

Annual growth (normalized), %

Top-quartile McKinsey Design Index Performers

Industry Benchmarks