Helping businesses become design-led
McKinsey & Co. studied 2 million pieces of financial data and 100,000+ design actions over five years. They found that design-led companies earn 32% more revenue and 56% higher total returns than other companies.
![laptop showing graph](https://cdn.prod.website-files.com/5c6acd483ca6bdd37537fd4c/62ff7a0039e6a12b32e02768_Laptop%20graphic%20showing%20graph%20data%20from%20McKinsey%20mobile.webp)
Companies with top-quartile McKinsey Design index scores outperformed industry-benchmark growth by as much as two to one.
Annual growth (normalized), %
Top-quartile McKinsey Design Index Performers
Industry Benchmarks