Helping businesses become design-led
McKinsey & Co. studied 2 million pieces of financial data and 100,000+ design actions over five years. They found that design-led companies earn 32% more revenue and 56% higher total returns than other companies.
Companies with top-quartile McKinsey Design index scores outperformed industry-benchmark growth by as much as two to one.
Annual growth (normalized), %
Top-quartile McKinsey Design Index Performers