Helping businesses become design-led

McKinsey & Co. studied 2 million pieces of financial data and 100,000+ design actions over five years. They found that design-led companies earn 32% more revenue and 56% higher total returns than other companies.

graph data from McKinsey

Companies with top-quartile McKinsey Design index scores outperformed industry-benchmark growth by as much as two to one.

Annual growth (normalized), %

Top-quartile McKinsey Design Index Performers

Industry Benchmarks

graph data from McKinsey
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Digital design and development is experiencing a revolution.

The majority of websites and applications are still handcrafted. Every checkbox and button is designed from scratch and custom coded. Imagine if every time manufacturers built a new car, they engineered each part from scratch without the interchangeability or interoperability of a modern assembly line?

The solution is a Design System (DS)

A design system is a library of foundational guidelines, reusable components, and usage instructions. Together, they create a digital product assembly line that continuously outputs elements made efficiently by designers and developers.

Core Benefits

The  One DS is a sophisticated product as a service that provides you with:


No matter your level of design maturity, One DS can help grow and scale design and development tracks.


Move to headless while significantly reducing time to launch with reusable assets and clear development guidelines.


Reduce your Total Cost of Ownership on design initiatives with the efficiency and acceleration of a DS approach.

The Technology Behind One DS

Flexible: One DS integrates with modern headless platforms or templated frameworks.

Inclusive: Our designers built each element with consideration for inclusivity and accessibility.

Contemporary: DS components and templates are optimized for the Bootstrap 4 grid.

Unique: Teams access the DS through original Sketch files and HTML Tokens.

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Headless + Design Systems

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A Design System increases efficiency in design, development, and testing phases. Technical teams rely on reusable DS components and templates to build pages, reduce time to launch, and improve accuracy during implementation.

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Case Study

Multi-brand Clothing Retailer

Unifying a Multi-Brand Enterprise with a Design System



Implement our services and accelerators to drive your design practice. We’ll work with you to assess your organization’s design maturity and find solutions that meet you where you are today and take you where you want to go.


Lay a foundation starting with designers

Five 2-hour long sessions

Up to 20 participants


Kickstart with Design + Development using ONE DS.

Up to 20 pages designed using ONE DS (Mobile, Tablet and Desktop)

Up to 10 pages developed and tested (responsive)


Level up your organization with Design leadership & Design Ops

Assessments, analysis, plans, tests and tools

Monthly incremental value

Custom DS

Custom Design System (DS)

Assessments, analysis, plans, tests and tools

Website DS delivered with all design elements, usage and tokens.

Want to learn more?

Customize any of our services or accelerators for your business challenges.