A universal design language allowed each brand to share foundational elements while maintaining their own brand-specific look and feel. The new design system also included custom iconography, typography styles, and unique color palettes for each brand.
With a unifying DS, the retailer could now deliver exceptional cross-brand experiences in record time through reusable design components and page layouts.
The new design system enables parallel design and development work between teams and brands across the company. Thanks to extendable assets, creative and technical teams can deliver with more efficiency and accuracy.
This enterprise design system aligns brands and experiences and will continue to reduce time to market for new projects and lower the total cost of ownership on design-led initiatives.