case study

Multi-Brand Clothing Retailer

Unifying a Multi-Brand Enterprise with a Design System

Multi-Brand Clothing Retailer


Our retail client creates timeless apparel for women through its family of iconic clothing and accessory brands. 


The Challenge

The clothing retailer was looking to innovate their eCommerce experience across multiple domains without investing in individual design strategies for each brand. 


Our Approach

Object Edge created a comprehensive design system (DS) for the client. The new DS is an ever-evolving, single source of truth containing reusable components, templates, and guidelines for the entire family of brands, with shareable elements for use between sites.

We also built a core shopping experience, including an enclosed shopping cart page and complete checkout flow on a modern headless architecture platform. 

soma website mockup

The Results 

A universal design language allowed each brand to share foundational elements while maintaining their own brand-specific look and feel. The new design system also included custom iconography, typography styles, and unique color palettes for each brand. 

With a unifying DS, the retailer could now deliver exceptional cross-brand experiences in record time through reusable design components and page layouts. 

The new design system enables parallel design and development work between teams and brands across the company. Thanks to extendable assets, creative and technical teams can deliver with more efficiency and accuracy. 

This enterprise design system aligns brands and experiences and will continue to reduce time to market for new projects and lower the total cost of ownership on design-led initiatives. 

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