Personalized B2B eCommerce Sales
In addition to making transactions fast and easy, Caplugs also needed to:
- Emulate the personal sales experience – the first step in a critical business model shift, Caplugs wanted to move more business from offline to online without sacrificing the customer experience
- Be seen as a leader in plastic molding and product protection – Caplugs has unmatched expertise, accreditations, and capabilities, and has been providing part protection across major industries since 1948. This needed to be reflected in their online experience.
- Represent both “sides” of products – the company offers both custom solutions and a full 400K+ in-stock and same-day-ship product line