case study

Legacy Outdoor Goods Retailer

Creating a Sophisticated Multi-Channel Customer Experience

Legacy Outdoor Goods Retailer

The Challenge

A well-respected outdoor retailer wanted to improve their customer experience across all channels, ensure sustainability by bringing digital costs inline, and increase revenue by strengthening their customer relationship.

This required a newer, more sophisticated platform, yet one that was easier and less expensive to maintain than their current ATG install. They also needed a partner that could provide them with strong project management, and allow them to focus on their business.


Our Approach

Object Edge and Oracle Commerce Cloud were selected to solve these needs.

We upgraded the client's online solution to be fully responsive using Object Edge Creative and Implementation services. The Object Edge team also launched the solution by the Black Friday weekend to capitalize on prime sales opportunity, ensuring that the site maintained a 100% uptime.


The Results

This partnership resulted in an exciting new user experience that is easy to use. It also features rich integrations to Power Reviews, Bronto, Google Analytics, Live Chat, and more.

Just as critically, it supports a catalog of over 500,000 SKUs; supported Black Friday traffic with page load times of under 2 seconds; and is a fully responsive site that supported traffic of over 40% mobile.

The solution also resulted in the ability to leverage the platform to increase customer loyalty, and drive mobile traffic to online or in-store transactions.

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