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A national pharmacy with over 300 brick-and-mortar locations was looking for a robust digital solution that would provide omnichannel integration, eCommerce, and health regulation compliance.

As Amazon makes inroads into pharmacies, pharmacies are compelled to find sophisticated digital experiences to compete. Object Edge has worked with a leading national pharmacy company to drive their eCommerce enablement. In order to drive successful implementation, Object Edge had to address pain points specific to pharmacies, including complex customer views, varied prescription pricing, and legal requirements.

The Challenge

  • Each retail franchisee needed the flexibility to define their own inventory, price, and catalog
  • Complex customer profiles with patient information, and including statutory requirements
  • Order placement online, fulfillment through retail location
Picture of the Object Edge Process

The Approach

  • Strategic, franchisee-focused approach to support individual retailers
  • Content-driven content to support education and product information to pull users through to purchase from product and information pages

Detailed patient information:

  • Prescriptions and scheduled prescription reminders
  • Fields to enter patient-specific information, e.g. allergies, medications, additional documentation
  • Ability to upload additional documents, images

Rich order management system:

  • Workflow support for various flavors of orders: prescription items/front of store items, store pick-up orders/shipment orders
  • Support for order amendment by pharmacists
  • Comprehensive backend shipment functionality: quotes from vendor, shipment booking, label printing

Shopping cart experiences:

  • Multiple price levels for prescription products
  • Drug alternatives displayed during shopping
  • Shopping cart restrictions to prevent drug misuse

Features included:

  • Prescription orders and reminders
  • Loyalty Program
  • Multistore implementation
  • Patient profile management
  • Buy online, pick up in-store
  • Rules-based delivery restrictions
  • Drug substitutes
  • In-store services scheduling
  • eCommerce-enabled wellbeing content

The Results

  • Increased customer reach
  • Improved customer satisfaction and loyalty
  • Increased sales from content-driven eCommerce
  • Flexibility allowing each franchisee to define prices
1st Mockup of the design
2nd Mockup of the design

Mockup of the Designs

"We have been able to launch an e­commerce solution that aligns directly with our brand values. From a customer perspective, this local approach has the benefit of continuity of care and the convenience of choosing between home delivery or collecting the order at their local pharmacy."

- General Manager Retail

"[This is a] strong start to its commerce anywhere journey, helping to ensure that each pharmacy can offer a truly multi-channel brand experience and a seamless service"

- Senior Vice President and General Manager

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