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CASE STUDY

Latin American Beverage Company

Creating and Launching a Subscription Platform

When a growing Latin American beverage company experienced a popularity explosion, they quickly realized that in order to maintain a satisfied customer base, they would need a new platform that provided both customization and scalability.

The Challenge

The company needed a partner in creating a completely reimagined platform that would enable customers to manage and enhance their purchasing and subscription experience.

Picture of the Object Edge Process

Our Approach

In order to build a customer-enabled subscription management that enhanced the overall customer experience, we worked to manage complex integrations for ERP, Loyalty, Reviews, and Payment Gateway. Once ready, we oversaw the technical challenges of migrating the 13,000 current subscribers to the new platform without disruption or negative impact.

Results

To meet the intricacies of the subscription platform requested by this client, Object Edge built the first subscription platform built on top of Oracle Commerce Cloud. This also allowed the new custom customer-enabled subscription management to include: pause and skip functionality, change payment and shipping details, cancel and re-enable account features.

As the original project with this client was launching, the largest beverage provider in Latin America became interested in pursuing an acquisition. That agreement was reached and the new parent company decided to adopt the new platform created by Object Edge for several of the brands under their leadership umbrella.

Mockup of the design
Mockup of the design

Mockup of the Designs

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