case study

Large Loyalty Points Marketplace

Upgrading a Complex Loyalty Marketplace

Large Loyalty Points Marketplace

The Challenge

When one of the largest points marketplaces in the world needed to update its technology to achieve business goals and remove technology hurdles, they brought in Object Edge. With over 400 partners and 14 million members, their site needed to improve the experience for their members and partners. 


Our Approach

Object Edge needed to upgrade the platform technology while supporting diverse business goals and challenges. We selected Oracle Commerce to upgrade the platform and launch the first marketplace store. The relaunched marketplace would achieve the following goals:

  • Unified store of accruing and redeeming loyalty points
  • Personalized catalog and experience for each member
  • Advanced search with personalized content
  • Centralized campaign management
  • Increased value for marketplace partners

The Marketplace needed to ensure that: 

  • Members could continue to collect and redeem points quickly and easily
  • Members and partners would get a personalized experience

This complex digital ecosystem included: 

  • Multiple experiences
  • Multiple catalogs
  • Contextual search
  • Multiple segment drivers


The Results

The Loyalty Points Marketplace upgrade promoted  business sustainability and improved customer experience. The relaunched marketplace drove business results with increased network usage, increased use of accruals and redemptions, and expanded  tools for their network of partners. The new marketplace helped build brand engagement and loyalty with relevant, contextual experiences, easier points transactions, and by elevating membership benefits. Year over year comparisons post-launch showed a 53% increase in points redeemed.

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