Our Approach

Object Edge needed to upgrade the platform technology while supporting diverse business goals and challenges. We selected Oracle Commerce to upgrade the platform and launch the first marketplace store. The relaunched marketplace would achieve the following goals:

  • Unified store of accruing and redeeming loyalty points
  • Personalized catalog and experience for each member
  • Advanced search with personalized content
  • Centralized campaign management
  • Increased value for marketplace partners

The Results

The Loyalty Points Marketplace upgrade promoted  business sustainability and improved customer experience. The relaunched marketplace drove business results with increased network usage, increased use of accruals and redemptions, and expanded  tools for their network of partners. The new marketplace helped build brand engagement and loyalty with relevant, contextual experiences, easier points transactions, and by elevating membership benefits. Year over year comparisons post-launch showed a 53% increase in points redeemed.

1st Mockup of the design
2nd Mockup of the design

Mockup of the Designs

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