Challenge:
When one of the largest points marketplaces in the world needed to update its technology to achieve business goals and remove technology hurdles, they brought in Object Edge. With over 400 partners and 14 million members, their site needed to improve the experience for their members and partners.
The Marketplace needed to ensure that:
- Members could continue to collect and redeem points quickly and easily
- Members and partners would get a personalized experience
This complex digital ecosystem included:
- Multiple experiences
- Multiple catalogs
- Contextual search
- Multiple segment drivers
