The Challenge
When one of the largest points marketplaces in the world needed to update its technology to achieve business goals and remove technology hurdles, they brought in Object Edge. With over 400 partners and 14 million members, their site needed to improve the experience for their members and partners.
Our Approach
Object Edge needed to upgrade the platform technology while supporting diverse business goals and challenges. We selected Oracle Commerce to upgrade the platform and launch the first marketplace store. The relaunched marketplace would achieve the following goals:
- Unified store of accruing and redeeming loyalty points
- Personalized catalog and experience for each member
- Advanced search with personalized content
- Centralized campaign management
- Increased value for marketplace partners
The Marketplace needed to ensure that:
- Members could continue to collect and redeem points quickly and easily
- Members and partners would get a personalized experience
This complex digital ecosystem included:
- Multiple experiences
- Multiple catalogs
- Contextual search
- Multiple segment drivers
