Object Edge needed to upgrade the platform technology while supporting diverse business goals and challenges. We selected Oracle Commerce to upgrade the platform and launch the first marketplace store. The relaunched marketplace would achieve the following goals:
The Loyalty Points Marketplace upgrade promoted business sustainability and improved customer experience. The relaunched marketplace drove business results with increased network usage, increased use of accruals and redemptions, and expanded tools for their network of partners. The new marketplace helped build brand engagement and loyalty with relevant, contextual experiences, easier points transactions, and by elevating membership benefits. Year over year comparisons post-launch showed a 53% increase in points redeemed.
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