The Challenge

A well-recognized US brand in business since the early 20th century and today managing a $3B+ direct premium portfolio by providing auto, home, and other personal lines of insurance. Successful in brick-and-mortar operations, they realized they needed a digital strategy to effectively compete in the modern marketplace.

Their top challenge was developing a comprehensive digital strategy that would allow them to acquire and retain customers while continuing to be an attractive partner to its network of agents.