The Challenge

In addition to making transactions fast and easy, Caplugs also needed to:

  • Emulate the personal sales experience - the first step in a critical business model shift, Caplugs wanted to move more business from offline to online without sacrificing the customer experience
  • Be seen as a leader in plastic molding & product protection - Caplugs has unmatched expertise, accreditations, and capabilities, and has been providing part protection across major industries since 1948. This needed to be reflected in their online experience.
  • Represent both “sides” of products - the company offers both custom solutions and a full 400K+ in-stock and same-day-ship product line