case study

Greenball Tires

Driving Company-Wide Digital Transformation

Greenball Tires

Greenball is a family-owned company with over 40 years of experience in developing, manufacturing, and importing quality tires. 

However, their team members and customers were challenged by a complex, manual ordering process. Leadership at Greenball knew that in order to stay competitive for their top customers (including Sam’s Club and Yamaha), they needed to create a site that made it easier for their customers to order and engage with them online. 

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Our Approach

Object Edge developed an exceptional customer experience so Greenball can remain competitive, increase customer loyalty, and drive revenue growth. For the implementation, Object Edge leveraged Oracle Cloud Commerce, with custom integrations to the Oracle E-Business Suite backend system.

The Challenge

When Greenball Tires, a manufacturer and wholesaler of industrial tires, needed to create a B2B eCommerce experience, they looked to Object Edge.

Company-Wide Digital Transformation

This project was not just an eCommerce implementation -- it was a fundamental change in how Greenball does business. Beyond customer satisfaction and competitive advantage, a move to eCommerce would mean a reduction of cost of business for Greenball, reducing calls to customer service, and reducing the time to place an order.

In partnering, Greenball leadership looked to Object Edge to provide expert technological services as well as change management leadership to navigate this dramatic change to their business processes. 


The Solution

Launch of an intuitive website allowing customers to check real-time inventory (from three warehouses), register new customers, show custom pricing, place simple and bulk orders online, and place direct container orders online.

Integration with Greenball’s backend reduced manual processes for Greenball staff by automating inventory and order updates, and accounts receivable invoicing.

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