Challenge:
A leading global telecommunications manufacturer needed a way for B2B customers on the SAP Ariba Network to easily punchout from Ariba to their eCommerce store to find the products they need and place an order. The client’s catalog includes complex products, including configurable and personalizable products. They also have a comprehensive B2B account structure - with prices defined at the account or contract level. The punchout experience in the Ariba platform had to match that same level of sophistication.
This solution would provide two key benefits:
- Reduce manual work that the manufacturer needs to do to set up and refresh catalogs for their different buyers
- Provide an elevated experience to the buyers by bringing them to the eCommerce storefront
