case study

Global Personal Care Company

Building a B2B2C Consultant Portal

Global Personal Care Company
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The Challenge

When a global personal care company wanted to build a consultant portal to digitally transform their MLM business, they came to Object Edge. The company needed to bring over a million offline consultants online and empower them to directly interact with their customers on a digital platform.

The consultants had a steep technology learning curve, and were fearful of customer cannibalization. Additionally, shipping logistics, payments, and commission structure needed to be accounted for within the new platform.

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The Solution

Object Edge built a B2B2C consultant portal that drove consultant performance, provided education, enabled consultants to sell more effectively to customers, and had content creation capabilities.

The user-friendly portal also included robust reporting, social selling tools, and customer catalogs.

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The Results

With this new platform, the company onboarded roughly 1 million consultants, and saw an exponential increase in consultant satisfaction. 

They opened new markets, and enabled cross channel interactions and relationships between Company - Consultant - Customer.

Most significant was the impact on their bottom line:

  • Increased Revenue from R$3.3M+/Year in Year 1 to R$85.4M in Year 4
  • Accelerated Adoption - average orders/day 2900% from 60 (Year 1) to 500 (Year 2) to 1800 (Year 3)
  • Conversion rate moved from 1% to 2.2% over the same period

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