When a global personal care company wanted to build a consultant portal to digitally transform their MLM business, they came to Object Edge. The company needed to bring over a million offline consultants online and empower them to directly interact with their customers on a digital platform.
The consultants had a steep technology learning curve, and were fearful of customer cannibalization. Additionally, shipping logistics, payments, and commission structure needed to be accounted for within the new platform.
Object Edge built a B2B2C consultant portal that drove consultant performance, provided education, enabled consultants to sell more effectively to customers, and had content creation capabilities.
The user-friendly portal also included robust reporting, social selling tools, and customer catalogs.