Background

The Challenge

When a global personal care company wanted to build a consultant portal to digitally transform their MLM business, they came to Object Edge. The company needed to bring over a million offline consultants online and empower them to directly interact with their customers on a digital platform.

The consultants had a steep technology learning curve, and were fearful of customer cannibalization. Additionally, shipping logistics, payments, and commission structure needed to be accounted for within the new platform.

Our Approach

Object Edge built a B2B2C consultant portal that drove consultant performance, provided education, enabled consultants to sell more effectively to customers, and had content creation capabilities.

The user-friendly portal also included robust reporting, social selling tools, and customer catalogs.

The Results

With this new platform, the company onboarded roughly 1 million consultants, and saw an exponential increase in consultant satisfaction.

They opened new markets, and enabled cross channel interactions and relationships between Company - Consultant - Customer.

Most significant was the impact on their bottom line:

Increased Revenue from R$3.3M+/Year in Year 1 to R$85.4M in Year 4
Accelerated Adoption - average orders/day 2900% from 60 (Year 1) to 500 (Year 2) to 1800 (Year 3)
Conversion rate moved from 1% to 2.2% over the same period