case study

Global Children's Toy and Entertainment Company

Building for Modern eCommerce

Global Children's Toy and Entertainment Company

The Challenge

A global children's toy company wanted to re-imagine and modernize their future. In order to get them positioned as a leading, multi-platform, innovative children's entertainment company, they knew they needed to rethink their brand experience.

Object Edge joined as a partner to lead this program, overseeing their move from their ATG platform to Oracle Cloud Commerce.


Our Approach

By moving from ATG to OCC, Object Edge implemented a change that would reduce expenses, improve and modernize architecture, providing them the flexibility and the scalability they needed. In a phased approach, Object Edge replatformed and launched brand-by-brand.


The Results

With ahead of timeline launches, Object Edge has successfully launched the children's toy brands, positioning the company for future growth.

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