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The Challenge

A global children's toy company wanted to re-imagine and modernize their future. In order to get them positioned as a leading, multi-platform, innovative children's entertainment company, they knew they needed to rethink their brand experience.

Object Edge joined as a partner to lead this program, overseeing their move from their ATG platform to Oracle Cloud Commerce.

Picture of the Object Edge Process

The Solution

By moving from ATG to OCC, Object Edge implemented a change that would reduce expenses, improve and modernize architecture, providing them the flexibility and the scalability they needed. In a phased approach, Object Edge replatformed and launched brand-by-brand.

The Results

With ahead of timeline launches, Object Edge has successfully launched the children's toy brands, positioning the company for future growth.

1st Mockup of the design
2nd Mockup of the design

Mockup of the Designs

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