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A Brazilian entrepreneur uncovered a new opportunity. In the light of the recent pandemic, Netshoes founder Marcio Kumruian wanted to offer the freedom to rent at-home fitness equipment for people unable to go to the gym.

ZiYou now offers customers the ability to easily subscribe to at-home fitness equipment. With an expanding catalog of equipment available, subscribers have the flexibility to select their delivery date and cancel subscriptions at any time.

In order to establish the brand in the current environment, Object Edge led a fast deployment - going from concept to launch in 6 quick months.

This sophisticated site offers:

  • Customers the ability to easily subscribe to professional fitness equipment
  • Expanding selection of equipment available
  • Customer control, allowing customers to:
    • Select delivery date
    • Upgrade their equipment
    • Cancel/manage their subscription at any time
Picture of the Object Edge Process

Our Approach

This eCommerce site allows subscriptions only (not direct purchase) of fitness equipment. Built on a modern, headless architecture, the site includes:

  • Headless, event-driven microservices architecture:
    • Services are containerized and deployed to serverless auto-scalable services
    • Deployed to Google Cloud Platform
    • Apollo server working as a Gateway exposing a single data graph for the frontend, combining the schema of the backend services
  • Cloud CDN and Cloud Storage provide static assets
  • Cloud Build and Secret Manager used for continuous integration
  • Magento2 commerce platform
"It is a service very much in line with what we see with cars. If you bought a treadmill and changed your mind in six months, how will you do it? We are betting on a new model," says Marcio Kumruian. - Exame

The Results

With a rapid deployment in 6 months, the site now is already seeing:

  • Rapid launch from concept to delivery in under six months. 
  • Successful site launch in January 2021, with stable platform, ongoing rapid customer acquisition, engagement, and conversions.
  • 3X increase the delivery capacity in less than one month
1st Mockup of the design
2nd Mockup of the design

Mockup of the Designs

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