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When a retail chain of farm, industrial, and garage tools and equipment needed to modernize their eCommerce technology, they looked to Object Edge.. In a complex, multiyear project, Object Edge led the move from the on-premise Oracle Commerce (ATG) to Oracle CX Commerce (OCC). This complex project was a success through a collaborative partnership with the retailer, Oracle, and Object Edge.

The Challenge

An established retail chain specializing in farm and auto parts items was ready for digital transformation. Their challenge was an eCommerce platform that was a legacy, on-premise platform (Oracle ATG) with costs and challenges to their day-to-day practices. They struggled with:

  • UI/interface changes were time consuming
  • Catalog loads were time-consuming (taking three days)
  • Stability issues with ATG
  • Setup has three nodes, and sometimes when one node is down, the entire system needs to be reset
  • Cost of ownership for a legacy, on-premise platform

This was an extensive project for an omnichannel business with over 50 retail locations, a huge catalog, and a large, loyal customer base. The eCommerce site was designed primarily for B2C, but also includes some B2B features for smaller contractors, farmers, and businesses.

Picture of the Object Edge Process

Our Approach

In order to modernize and prepare for a digital future, the team selected Oracle CX Commerce (OCC) to help with these pain points. With years of customization and features, Object Edge needed to build a similar-looking site, but with more modern technical architecture and, improved user experience. All with the goal of easing pain points and reducing the total cost of ownership for the retailer.

The Solution

To tackle this complex site replatform, Object Edge took a highly collaborative and communicative approach with the retailer and Oracle teams.

Complex eCommerce Applications

In this project, Object Edge led four different projects, carefully to coordinate to ensure a smooth launch:

  • Implementation of Oracle CX Commerce (OCC) from Oracle Commerce (ATG)
  • Implementation of Agent Console Extension (ACE). This is a Saas product that Object Edge built as an  enhanced version of OCC Agent Console. ACE was heavily customized to meet the retailer’s business needs.
  • Implementation of a custom middleware: out of the 30+ integrations that are required for running the storefront, 25+ integrations have been custom built in this middleware. Some of these integrations have complex business logic embedded in.
  • Implementation of Curbspot order fulfillment solution for BOPIS and curbside pickup for retail locations
  • Migration of the Oracle CX Commerce storefronts to Oracle Cloud Infrastructure (OCI). 

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Complex eCommerce Experience

  • Extensive catalog: Over 55K SKU
  • Two locales: (English and French)
  • Two customer types: B2C and B2B 
  • Multiple fulfillment options: BOPIS, shipping via multiple carriers, shipping-to-Post-Office, Curbspot 
  • Inventory for about 50 stores for all of the 55K SKUs
  • Payment options: Credit card, gift card, purchase order, Paypal, Eigen, split payments, purchase order (for B2B)
  • Product mix: Hard goods, Electronic goods (electronic gift cards)
  • +150 basic checkout scenarios on the eCommerce storefront
  • User generated content tying DIY projects to the shopping experience
  • Integrations with search (constructor.io), marketing (Bronto), ratings and reviews (Bazaarvoice)


Complex Data Flow and Data Migration

As a commitment to their customers, this retailer gives a lifetime guarantee for all orders. This means that a customer can return items at any time - and means that all data from customers and orders had to be preserved. 

In order to preserve this historical data, Object Edge created a custom tool to migrate data from ATG to OCC. This comprehensive data migration included:

  • Customers (migrating from ATG to OCC)
  • Order information (about 800K orders, from a number of databases) 
  • Customer wish lists
  • In-stock notification requests (customer created)
1st Mockup of the design
2nd Mockup of the design

Mockup of the Designs

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