case study

Auto Parts Retailer

Retail Replatform from Oracle Commerce to Oracle CX Commerce

Auto Parts Retailer

When a retail chain of farm, industrial, and garage tools and equipment needed to modernize their eCommerce technology, they looked to Object Edge. In a complex, multiyear project, Object Edge led the move from the on-premise Oracle Commerce (ATG) to Oracle CX Commerce (OCC). This complex project was a success through a collaborative partnership with the retailer, Oracle, and Object Edge.

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Our Approach

In order to modernize and prepare for a digital future, the team selected Oracle CX Commerce (OCC) to help with these pain points. With years of customization and features, Object Edge needed to build a similar-looking site, but with more modern technical architecture and improved user experience. All with the goal of easing pain points and reducing the total cost of ownership for the retailer.

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The Challenge

An established retail chain specializing in farm and auto parts items was ready for digital transformation. Their challenge was an eCommerce platform that was a legacy, on-premise platform (Oracle ATG) with costs and challenges to their day-to-day practices. They struggled with:

  • UI/interface changes were time consuming
  • Catalog loads were time-consuming (taking three days)
  • Stability issues with ATG
  • Setup had three nodes, and sometimes when one node is down, the entire system needed to be reset
  • Cost of ownership for a legacy, on-premise platform

This was an extensive project for an omnichannel business with over 50 retail locations, a huge catalog, and a large, loyal customer base. The eCommerce site was designed primarily for B2C, but also includes some B2B features for smaller contractors, farmers, and businesses.

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The Solution

To tackle this complex site replatform, Object Edge took a highly collaborative and communicative approach with the retailer and Oracle teams.

Complex eCommerce Applications

In this project, Object Edge led five different projects, carefully coordinated to ensure a smooth launch:

  • Implementation of Oracle CX Commerce (OCC) from Oracle Commerce (ATG)
  • Implementation of Agent Console Extension (ACE). ACE is a SaaS product Object Edge built as an enhanced version of OCC Agent Console. ACE was heavily customized to meet the retailer’s business needs.
  • Implementation of a custom middleware: out of the 30+ integrations that are required for running the storefront, 25+ integrations have been custom built in this middleware. Some of these integrations have complex business logic embedded in.
  • Implementation of Curbspot order fulfillment solution for BOPIS and curbside pickup for retail locations
  • Migration of the Oracle CX Commerce storefronts to Oracle Cloud Infrastructure (OCI). 

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