case study

American Telecommunications Company

Advanced Digital Marketing with Highly Customized Experiences

American Telecommunications Company

The Challenge

An American telecommunications company that provides services to over 26 million customers wanted to build a new custom platform on top of their existing legacy platform.


Our Approach

Object Edge (OE) created this new platform, and once it was in place, assisted with detailed digital marketing configurations. With a team of OE analysts, we were able to configure requirements that allow the company’s millions of customers and potential customers to experience customized, 1:1 marketing messaging, offers, and specials on the site.

Leveraging zip code information and ultimately individual address information, the company’s digital marketing team provides special offers applied to an individual’s user experience on the site. For example, the configurations vary on offers that are available to homeowners versus apartment renters. Likewise, areas with a larger Latino population could receive special deals on Spanish channels and translation services – all made visible on the company’s website.


The Results

The surprising piece of this puzzle is that no development was required. This work was done by a team of OE analysts working in conjunction with the telecom company’s digital marketing team to determine the millions of customizations to optimize their website.

Now the company offers the best, most customized experiences for everyone who engages with their site, driving better conversions, sales, and revenue.

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