Object Edge (OE) created this new platform, and once it was in place, assisted with detailed digital marketing configurations. With a team of OE analysts, we were able to configure requirements that allow the company’s millions of customers and potential customers to experience customized, 1:1 marketing messaging, offers, and specials on the site.
Leveraging zip code information and ultimately individual address information, the company’s digital marketing team provides special offers applied to an individual’s user experience on the site. For example, the configurations vary on offers that are available to homeowners versus apartment renters. Likewise, areas with a larger Latino population could receive special deals on Spanish channels and translation services – all made visible on the company’s website.