The Need for a Personalized Customer Experience
The American Apparel factory is the largest sewing facility in North America. Their manufacturing, distribution, and creative processes keep the company self-sufficient and running efficiently.
Yet as a manufacturer, distributor, and retailer of branded fashion apparel, American Apparel recognized the need to select applications to help grow its global, multi-channel retail business.
This included identifying applications that would allow American Apparel to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, social media, and in stores.
Finding the Correct Technology & Vendors
After careful consideration, American Apparel selected Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service to help grow its multi-channel retail strategy to increase revenue, reduce inventory costs, and extend commerce and merchandising operations worldwide.
Oracle became the partner of choice because American Apparel required a scalable, reliable platform with the ability to personalize offers, cross-sell merchandise, and extend the commerce environment to meet specific requirements.
To achieve its business goals, American Apparel implemented Oracle ATG Web Commerce, Oracle ATG Web Commerce Merchandising, Oracle ATG Web Commerce Search, and Oracle ATG Web Commerce Service Center.
American Apparel also chose Object Edge as its implementation and integration partner. Object Edge is a Gold level member in Oracle PartnerNetwork (OPN). Object Edge drew on its expertise in delivering flexible, highly scalable, multi-channel solutions around the globe for both enterprise and high-growth clients.