When a trendy fast fashion company reached out to Object Edge, they were in desperate need of a new and stable platform. They also needed the systems and processes to support that platform with a limited technology team and a very short delivery cycle.
Object Edge was chosen to lead the implementation of a ground-breaking global eCommerce site and strategy, with an ambitious online/offline customer experience vision for a major retail manufacturer.
The Need for a Personalized Customer Experience
The American Apparel factory is the largest sewing facility in North America. Their manufacturing, distribution, and creative processes keep the company self-sufficient and running efficiently.
Yet as a manufacturer, distributor, and retailer of branded fashion apparel, American Apparel recognized the need to select applications to help grow its global, multi-channel retail business.
This included identifying applications that would allow American Apparel to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, social media, and in stores.
With Object Edge as American Apparel’s implementation partner, Oracle’s ATG platform was successfully installed, along with migration from the in-house system to ATG, and integration of multiple existing backend systems.
The collaboration between the retailer, Oracle, and Object Edge also resulted in the successful launch of multi-country sites, and the quick creation of a stable infrastructure which handled holiday traffic peaks on Cyber Monday and provided on-demand scaling templates.