When a trendy fast fashion company reached out to Object Edge, they were in desperate need of a new and stable platform. They also needed the systems and processes to support that platform with a limited technology team and a very short delivery cycle.
Object Edge was chosen to lead the implementation of a ground-breaking global eCommerce site and strategy, with an ambitious online/offline customer experience vision for a major retail manufacturer.
With Object Edge as American Apparel’s implementation partner, Oracle’s ATG platform was successfully installed, along with migration from the in-house system to ATG, and integration of multiple existing backend systems.
The collaboration between the retailer, Oracle, and Object Edge also resulted in the successful launch of multi-country sites, and the quick creation of a stable infrastructure which handled holiday traffic peaks on Cyber Monday and provided on-demand scaling templates.
The Need for a Personalized Customer Experience
The American Apparel factory is the largest sewing facility in North America. Their manufacturing, distribution, and creative processes keep the company self-sufficient and running efficiently.
Yet as a manufacturer, distributor, and retailer of branded fashion apparel, American Apparel recognized the need to select applications to help grow its global, multi-channel retail business.
This included identifying applications that would allow American Apparel to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, social media, and in stores.