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Partnering for Success: Digital Transformation

May 30, 2019

by

Katie Moon

When a well-known and well-respected American data communications and telecommunications equipment provider decided it was time to update their entire digital presence, they chose to partner with the team at Object Edge.

Top Customer Objectives and Challenges

  • Update entire digital presence
  • Phase 1 Goal: Launch B2C site in a short period of time
  • Phase 2 Goal: Launch B2B site soon after the B2C site
  • Phase 3 Goal: Add a sophisticated product line to their OCC site

Digital Transformation from the beginning

This complete digital transformation started with the client choosing a new e-commerce platform, Oracle Commerce Cloud (OCC), as well as a new digital transformation partner in Object Edge. Originally hired to build the e-commerce platform on OCC for 160 products, this engagement quickly grew to include the full online store, brand redesign for the content site, product photography for 3,000 SKUs, catalog creation, attributes, and content. The OE team influenced every block of content on every, single web page.

"This project is digital transformation at its finest. Object Edge and Oracle worked together closely to deliver a fully developed commerce site in just 5 months. This project was as much about rapid innovation as it was driving a culture of quick wins. A home run on both." Rohit Garewal, Partner, Object Edge

"I just wanted to send a heartfelt thank you to you and your team. Doing any transformation, let alone a digital transformation in a 90 year old company is no small task. You guys came in, adapted to our culture, and did what others thought was impossible. I couldn't be happier with your team and the partnership we have created. I look forward to a long-lasting relationship." Senior Director, Information Technology

Key Results of a successful digital transformation

The partnership trifecta between the client, Oracle, and the team of experts at Object Edge made the following results possible.

Phase 1 Result: B2C site launched in less than 5 months

Phase 2 Result: B2B site to launch in less than 3 months

Phase 3 Results:

  • Site includes the first product that requires CPQ configuration
  • Site includes the first product that initiates subscription
  • Integration with Wave On Cloud site for customer-managed subscriptions
  • All activities completed on time

And the most significant result the client has experienced, so far, is that they crossed the $1M threshold in lifetime U.S. sales on their new eCommerce platform! This ongoing approach to digital transformation sets the stage for true innovation of sales.

Considering a digital transformation project or already knee-deep in one with no end in site? Schedule a free, 30-minute call with one of our experts to discuss what next steps are best for your business.


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