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Onsite Search Drives eCommerce Conversions
Onsite search often falls second to SEO in the mind of marketers and eCommerce practitioners. But optimizing onsite search is key to unlocking revenue, customer value, and loyalty.
15% of customers who use on-site search make up 45% of eCommerce revenue
Average conversion rate is 2.77%
Site search users convert at 4.63%
Optimizing Your Onsite Search Bar
Giving your visitors more tools to help them effectively search and navigate through your website can greatly improve onsite search optimization. The last thing you want is a user searching of for your search bar.
Ensuring your onsite search bar is pronounced, attractive, and easy to find is a great way to improve onsite search. Increasing pixel size, positioning your internal search bar top and center, and considering the color variances are all ways you can optimize your internal site search bar.
Predictive typeahead and autocomplete features can save your users time by minimizing the keystrokes during onsite search and gets them to their destination on your site faster. You should anticipate your users’ onsite search scenarios by building this feature to accommodate synonyms, substitute terms, all cases, misspellings and typos, special characters.
Lastly, think about the pre-text terminology you’re using on your internal site search bar. Changing the in-field text from “Go to” to “Find” can have a significant impact on how they engage with your onsite search bar.
Benefits of Onsite Search
Onsite search is a key component of the user experience. It is important to focus on onsite search optimization to connect potential customers to relevant products that suit their needs.
Through customer engagement, internal site search helps boost revenue by providing easy access to a company’s products and services. Think about your own experience when visiting a website. Typically, you know exactly what you want and are simply looking for the fastest way to get there. An optimized onsite search tool allows your site to connect your customers with products faster leading to higher conversion.
The services and products a company offers are constantly changing. What are the top products users are looking for? Are there products you no longer carry that are still appearing in the onsite search results? Conducting an onsite search audit will provide insight into the user engagement and help keep your internal search feature aligned with their experience.
Driving eCommerce Revenue with Optimized Search
Looking to improve the conversion rates on your eCommerce site? Discover why and how your onsite search optimization efforts can drive significant revenue. Gain a competitive advantage with sophisticated, revenue-focused onsite search.