Onsite Search Drives eCommerce Conversions

Onsite search often falls second to SEO in the mind of marketers and eCommerce practitioners. But optimizing onsite search is key to unlocking revenue, customer value, and loyalty.


From Forrester:

15% of customers who use on-site search make up 45% of eCommerce revenue

From eConsultancy:

Average conversion rate is 2.77%
Site search users convert at 4.63%