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This report shows:
![Men working in a warehouse](https://cdn.prod.website-files.com/5c6acd483ca6bdd37537fd4c/65c1d778820921389505404c_Men%20working%20in%20a%20warehouse_600x400.webp)
- 86% of distributors’ biggest priority over the next three years: revenue growth (via new channels - 46% and improving operational efficiencies - 41%)
- 45% of distributors are already leveraging AI for improving customer experiences (compared to 30% of manufacturers)
- The biggest challenges: tackling complex data issues, including:
- Integrating data into a single customer record (32%)
- Preventing security breaches (25%)
- Unutilized data (17%)