The Challenge

A leading global telecommunications manufacturer needed a way for B2B customers on the SAP Ariba Network to easily punchout from Ariba to their eCommerce store to find the products they need and place an order. The client’s catalog includes complex products, including configurable and personalizable products. They also have a comprehensive B2B account structure - with prices defined at the account or contract level. The punchout experience in the Ariba platform had to match that same level of sophistication.