The Challenge

The Need for a Personalized Customer Experience

The American Apparel factory is the largest sewing facility in North America. Their manufacturing, distribution, and creative processes keep the company self-sufficient and running efficiently. 

Yet as a manufacturer, distributor, and retailer of branded fashion apparel, American Apparel recognized the need to select applications to help grow its global, multi-channel retail business.

This included identifying applications that would allow American Apparel to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, social media, and in stores.