Author
Sergio Ortiz
Articles by Sergio Ortiz
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Maximizing Returns: How to Measure ROI When Investing in Experience Design for an eCommerce Website
· experience-design
Maximizing Returns: How to Measure ROI When Investing in Experience Design for an eCommerce Website
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Website Redesign Mistakes That Destroy Your SEO
· experience-design
Don't let a website redesign harm your SEO efforts. Learn common mistakes to avoid and ensure your redesign improves rankings and user experiences.
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Why a Design-Led Approach Drives Exceptional Customer Experience
· ecommerce
A digital-first approach to designing for MACH architecture doesn't have to be intimidating. Rather, it allows you to build best-of-breed solutions.
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How Customer Journey Mapping Boosts ROI
· experience-design
Journey mapping is an exercise in truth-telling. It determines where people drop off the path to purchase, and more importantly, why.
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5 Ways to Optimize Content Discovery
· experience-design
5 ways to optimize content discovery for memorable experiences that intuitively move your audience to your content, leading to more online transactions.