Two months ago we released an article here that guided B2B organizations on how to take an ERP catalog and turn it into a beautiful, browsable web … [Read more...] about Beyond the catalog — What type of eCommerce platform do you need to support self-quoting?
Object Edge is the largest, most comprehensive provider of Oracle Commerce Cloud in the world. We have almost 3x more customers, across more … [Read more...] about Features in the release of Oracle Commerce Cloud – 18C
As Object Edge’s Chief Digital Officer, I have spent a lot of time thinking and researching why companies fail to (successfully) adopt digital … [Read more...] about Why Toys R Us (and companies like it) failed
The feature war (defined as delivering as many features as possible) between Commerce Platforms is essentially over, and as a result most consumers … [Read more...] about Focus on Return on Investment, Not Features
This past weekend I had to pleasure of attending a Millennial wedding (both bride and groom were born in 1990) for the daughter of a close family … [Read more...] about THE EASE OF ACCESS TO COMPELLING CONTENT AND THE IMPACT ON CUSTOMER MESSAGING
Object Edge is reputed for delivering e-commerce solutions that transform the way companies present their online presence, connect with customers … [Read more...] about TRANSFORMATIVE COMMERCE WITH ORACLE ATG