Changing the Default Settings for Data Initiatives

Who owns data in your organization? Traditionally, the answer has always been IT. But is that changing?

Data projects can be driven by different departments, with IT owning key portions like systems governance, compliance, privacy. But when business metrics are the end goal, should IT own and be responsible for business objectives? And would they even want to?

When the business owns strategic initiatives and results, but data ownership is a mix of decentralized owners, the answer to who owns data can be cloudy and ultimately lead to disaster.

In this webinar, we’ll discuss why IT shouldn’t be the default project owner of data projects. We’ll share real-world examples where data projects have succeeded (and failed!) at the hands of the wrong business owners, and how to leverage the strengths of the organization to drive more successful outcomes.

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Key Takeaways:

When should Business or IT lead data projects
How to assess data projects goals and align them with your business’ unique characteristics and specific objectives
How to set up a collaborative approach with shared responsibilities and clear roles across your business: harnessing the technical strengths of IT and the business insights of the functional business units.
Getting executive sponsorship: how to secure executive sponsors from both sides to get alignment, support, and success

Speakers:

	Rob Stowell DIGITAL TRANSFORMATION LEADER AT SYNDIGO https://www.linkedin.com/in/rob-stowell-80299196
	Adam Arbour PRINCIPAL CONSULTANT, DATA AT OBJECT EDGE linkedin.com/in/adamarbour
	Vinny Maurici VICE PRESIDENT OF DATA ENGINEERING AT OBJECT EDGE linkedin.com/in/vmaurici

About the Author

Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.