Shoptalk 2018 — What is The New Normal? Shoptalk, a trendy commerce show in Las Vegas, just finished its 3rd year successfully. The growth of this show has been phenomenal. With 8000+ … [Read more...] about Shoptalk 2018 – What is The New Normal
My Costco trips are fraught with packages laid out neatly for me to call it my own. Once I went to Costco to buy coffee and ended up buying 2 tennis rackets + 2 tennis ball tubes. All bundled together … [Read more...] about HOW MY COFFEE PURCHASE ENDED UP MAKING ME PLAY TENNIS – ALMOST !
Personalization, the missing 1-1 dialogue For all the talk of personalization in the digital business, most of the times I get a feeling that we are way off the mark. There seems to be no one cohesive … [Read more...] about PERSONALIZATION THE ELUSIVE 1-1 CONVERSATION WITH CUSTOMERS