About the Company/Industry

The Wireless Service Provider industry is an avid user of ecommerce. The power of e-commerce is leveraged for increasingly innovative ways to market, cross-sell, up-sell, targeted campaigns, promotions and pricing based on sliced and diced market segments. The diagram below succinctly captures the business space of wireless e-commerce.

One of the leading Telco service providers called in Object Edge to advice on IT strategy for their B2B business.