When a trendy fast fashion company reached out to Object Edge, they were in desperate need of a new and stable platform. They also needed the systems and processes to support that platform with a limited technology team and a very short delivery cycle. Fortunately, these are just the kinds of challenges that showcase the end-to-end strength and creativity of Object Edge.
Object Edge was chosen to lead the Oracle ATG implementation of this ground-breaking global e-commerce site and strategy, with an ambitious online/offline customer experience vision for this major retail manufacturer.
Highlights of Engagement with Object Edge
Successfully Installed ATG platform
- Migrated from in-house system to ATG
- Integrated multiple existing backend systems
Successfully launched multi-country sites
- Localized site in record time for the UK store
- Upgraded ATG to v10.2
Created a quick scalable infrastructure
- Handled holiday traffic peaks on Cyber-Monday
- Provided on-demand scaling templates
Benefits of Engagement with Object Edge, resulting in:
- Multi-site and multi-country architecture with scalable back-end integration framework: Object Edge helped launch multiple countries/markets UK market in one month and within a span of 2 weeks launched Australia, Hong Kong, and Singapore markets.
- Object Edge used a combination of process and automation through which, this partner’s business and operations teams were able to launch stores with little or no dependency on technical teams.
Increase in Sales:
- Since launching this new e-commerce platform, they have continued to deliver an increase in e-commerce sales, with a more than 38% increase over the same period the previous year.
- Sales increased more than 59% in December year-over-year, to become the highest sales month in the history of the company’s online business.
- Sales continued to increase six months later by more than 37% over the previous year.
In addition to completing this implementation in six months, including the rapid pace of changes required to meet fast fashion needs, Object Edge was able to deliver an open, scalable platform with the features and functionality to support this company’s growth well into the future.
To bring revolutionary results to your e-commerce presence, connect with the Object Edge team today!