The differences between services and industry solutions can be ambiguous, as often these terms are used interchangeably. Here is our distinction. Our services are the independent areas where we have consulting expertise. Our industry solutions are simply pre-packaged teams and processes that solve a specific problem you have, ergo why we call it a solution.
For almost all B2B manufacturers, distributors, or VARs, the decision to sell online is a complicated channel conflict vs future revenue equation. You have to be very careful you don’t cannibalize or alienate your current primary sales channels, but you also realize that in the blink of an eye your distributors, who survive on thin margins, could disappear or be the victims of consolidations.
In this environment, you have to have a multi-channel customer outreach strategy. Forrester in a recent study found that organizations that offered multichannel touch-points (very different than multi-channel sales options) saw a 17% increase in Average Order Value. Now, the obvious choice might be to launch an online eCommerce store, but we believe the first step of allowing your current customers to browse your catalog will have a material impact on your top and bottom line revenue.
Airbnb was one of the first major purveyors of atomic design systems, and since then it has taken off like wildfire, and for good reason. For those who are new to term, here is a primer.
A creative design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications. By association, a common design language is an extension of your brand that will define the reusable components that ultimately make up your digital brand.
The Atomic Design Systems methodology considers all the details that go into creating and maintaining robust design systems while providing a coherent way of explaining itself using well-known chemistry properties.
Atomic Design Systems allow teams to build better solutions faster, by using a consistent language across each and every touch point.
We are not big fans of Request for proposals (RFPs), because more often than not, they are written by generalists who never go to the depth necessary to understand your true needs. They are 500 question documents that, at the end of the day, everybody answers the same way anyway.
Much better because it is more functional, is to write user stories. User stories are a term taken from Agile based development methodologies, and typically take the form of both long form RFPs and business requirement documents. They are short, simple descriptions of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system. They typically follow a simple template: As a < type of user >, I want < some goal > so that < some reason >.
Object Edge leverages our team of product owners, creative leads, and technical leads to write deep, fully elaborated user stories, that are ready to be handed to development. Click below to learn more and connect with the Object Edge team!
Once you've written your user stories (or at least your most important, highest priority ones) you're ready to select the eCommerce platform that's right for you. Whether you are B2C, B2B, or both, or you need fully integrated or headless, we can help guide you towards the platform that is right for you.
We approach digital / ecommerce maturity from two distinct angles; strategic and tactical.
Tactically, we rate ecommerce maturity differently if it is a B2B vs. a B2C site, and compare you to feature and experience adoption across others in your (or similar) industry.
Strategically, we take a deeper look at your organization, how you're structured, whether you have the necessarily skill sets on your team, and how your compare to others in your revenue band as well as the band you would like to move to.
eCommerce implementations are truly a combination of art and science. We believe it is almost impossible to design and build robust eCommerce architectures and sites without a strong background in design or eCommerce operations, because everything is interconnected.
You also will need a team that can operate in different project models (waterfall or Agile), different delivery architectures (integrated or headless), and across different ecosystems.
With over 15+ years of eCommerce experience, and over $10 billion dollars transacted over our systems, you can rest assured you have the best in the world helping you build one of your most critical customer touch points.
Believe it or not, there are ways that you benefit from Amazon, you just need to know how. In fact, we would push that being on Amazon is a vital part of your overall digital strategy, because over 40% of SKU searches in the United States now happen on Amazon instead of Google.
Our team of channel management experts will help setup your catalog to be loaded into Amazon, work with you to define the right agreement structure (fulfilled by Amazon, vendor, or sell direct) and monitor inventory and syndication feeds.
Often times the hardest part of getting started with Amazon is the fear of getting into something you don't know. We handle Amazon from A-Z, so that you can focus on your legacy sales channels while you can feel comfortable someone with experience managing Amazon.
If you have a legacy on-premise commerce platform like ATG, chances are you have some serious customizations that make you very concerned about migrating to the cloud. We understand, so we made some amazing investments in de-risking this migration for our customers. We focus on
Integrations to ERP
Profile and Catalog custom attributes
Our accelerators allow one click migrations of your most precious customizations.