Walnut Creek, CA: A batch of students from the Girls Who Code San Ramon classroom spent a full day at the Object Edge offices in Walnut Creek. Jags Krishnamurthy, COO of Object Edge had spent this summer as a volunteer to teach at Girls Who Code, and the full-day program was a culmination of his volunteering engagement. “At Object Edge, we have deliberately focused on creating a gender neutral workplace. This year, I wanted to extend it beyond our company, and personally wanted to invest time with Girls Who Code to help fix the larger inequality that exists in this industry.”

Over twenty teenage girls from the East Bay area gathered at the Object Edge offices to learn about the complex world of e-commerce, user experience design, the digital consumer engagement, and to work on some real-world examples.

Rohit Garewal, who leads Digital Strategy at the firm, kicked off the day with an overview of Ecommerce from an insider’s perspective and what Object Edge does as a business.

This session was followed by discussions on “From School to a developer at Object Edge—a day in the life of a developer,” by Charlene Braski. Latoya Hall led a very interactive session on designing Ecommerce site designs, followed by a deep dive exploration on how to manage projects, teams, and collaborations led by Lakshmi KP.

Latoya Hall then led the girls through a usability test. The girls were broken up into groups where one member of the group acted as the participant, the other as the moderator, and the remaining as note takers. The girls used a paper prototype of a mobile app and a test script in order to conduct the usability test. The test was to show the importance of user testing in a Human-Centered Design process. GWC also had the opportunity to learn about the Human Centered Design process and interaction design principles. The key take away of the UX session was to show how usability works, invoke and excite interest in Human Computer Interaction Principles.

Lexi Curtice, a Bay Area Program Manager at Girls Who Code, commented, “This full-day session was an excellent eye-opener for the students to grasp the complexities and opportunities in the exciting world of e-commerce. The Object Edge team delivered a great session of knowledge, interaction, and education.”

Rohit Garewal added, “As in other industries, the commerce world needs to break the myth that it takes deep programming knowledge to be in it. We are proud and privileged to be a part of the Girls Who Code project, and encourage diversity in our industry.”

“Girls Who Code has been creating the ripple effect across the country and we are glad to be part of helping this cause. The summer with Girls Who Code as an instructor in San Ramon was one of the best summers I have ever had educating, inspiring and empowering girls from the bay area,” said Jags Krishnamurthy.

“The gender gap isn’t just a Silicon Valley issue anymore,” said Reshma Saujani, founder and CEO of Girls Who Code. “The shortage of women in technical roles, whether it’s retail, entertainment or finance, is a massive crisis both in terms of innovation and socio-economic equality throughout the United States. Girls Who Code has established a successful track record of empowering girls to pursue majors and eventually careers in computer science, and we’re inspired that an organizations like Object Edge have invested in taking our movement to the next level this summer.”

About Object Edge: Object Edge is an Oracle Gold Partner, and a Specialized Partner North America for Retail. We are the 2013 Oracle Specialized Partner of the Year, North America and are leading experts in Oracle ATG for e-commerce companies. Our team of systems integration specialists and e-commerce experts have helped Fortune 500 customers and global e-commerce portals design, implement, and roll-out large-scale ATG platforms to meet their growing online commerce needs.

About Girls Who Code: Girls Who Code is a national non-profit organization working to close the gender gap in technology. Through its Summer Immersion Program and Girls Who Code Clubs, the organization is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities. Additional information is available at www.girlswhocode.com.