Upgrading A Loyalty


The client’s goal is to improve member experience, ensure business sustainability, and add value for its partners. It also aims to increase its retail share for sustained margins and improved members engagement, as well as heighten non-air redemptions growth, which can support unit cost control and improve member experience. In order to achieve its diversification goals and deliver to its partners and members a truly personalized experience, Multiplus needed to upgrade its current marketplace and remove its technology hurdles.



  • One of the largest points marketplaces in the world
  • The largest coalition network of loyalty programs in Brazil
  • Founded in 2009


Leverage Object Edge’s Oracle Commerce solutions

Multiplus upgraded its marketplace by leveraging Object Edge’s Oracle Commerce solutions. As a result, Multiplus was able to:
• Successfully implement Oracle Commerce
• Launch its first Marketplace Store

Value for Partners

• Provided intelligence for business partners
• Enhanced exposure of its brands, products, and services
• Delivered a strong vacancy tool without profit cannibalization with standard promotions
• Exchanged experience with partners on customer behavior