E-Commerce Implementation – Leading Supplier of Gift Articles
Maximum Leverage of Ecommerce Platform
OE E-Commerce Advisory Group has a proven capability in bringing together the domain expertise of customers and our own expertise in ATG to build a winning e-commerce solution.
Case: Advisory Services
We implemented ATG for a company marketing personalized promotional products. The company’s pre-implementation Internet-based revenues constituted less than 10% of its total revenues. We recognized a tremendous growth opportunity for our client, proposing a win-win partnership to provide the following services:
- Plan and support new, hybrid initiatives
- Work with merchandising / marketing to implement these initiatives
- Measure effectiveness of initiatives and provide feedback
- Provide knowledge transfer and execution
The challenge in this assignment largely emanates from the fact that the customer’s basic value proposition to the market place is ‘personalization’ of gift products. We had to do extensive customization to meet the text and image editing requirements for customers wishing to personalize their purchases over the web. The major third party integration involved was Scene 7 for enabling personalization. For order fulfillment and all other back-end functionality, we integrated with Oracle Apps. The system has gone live just a few days back and the initial results are very encouraging. We have already commenced work on the second phase of the implementation.
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