Oracle ATG ExactTarget Plugin

Version 1.0 of this Object Edge plugin is compatible with all of the supported operating environments, including the latest Oracle Exastack products such as Oracle Database (11g R2), Linux(5.5), Oracle Solaris (11) and WebLogic Server 11g R1.

Leverage your Oracle/ATG platform to connect with ExactTarget’s Interactive Marketing Hub

Object Edge offers a best-in-class Email Marketing Plug-in for creating compelling, personalized, communication and marketing campaigns from the Oracle/ATG platform. This module seamlessly enables campaign creation directly from the Business Control Center to your customers via ExactTarget, a global SaaS leader in personalized marketing.

Renders all data configurable for personalized direct campaigns

Our Email Marketing Plug-in enables any type of data - catalog, orders, promotions, customer profile, etc to be easily configured - allowing email campaigns to be prepared directly from the Business Control Center, for delivery by ExactTarget's SaaS technology.

Get Started - Very Quickly

Our Plug-in comes with out-of-the-box (O-O-T-B) Oracle/ATG definitions on most commonly used repositories, which can be set up very quickly to start working with ExactTarget. We give you the power to seamlessly manage all interactions with ExactTarget using the Business Control Center.

Automated replication allows for real-time change and functionality

Many Oracle/ATG implementations extend O-O-T-B repositories. We allow for easy addition of new custom fields from within the Business Control Center and replication to ExactTarget tools in an automated manner. Our Cascade Function allows bundling and updating all category/product/SKU branches; updates are then flowed within that family to all branches and related leaves.

Real-time, flexible uploads and updates (scheduling and scenarios)

In-built flexibility of the Plug-in allows for multiple upload/update scenarios, ranging from Bulk Uploads of entire product catalogues to highly granular, incremental updates; scheduling is intuitive and broad-based, allowing for pre-scheduled updates or manual override updates.

Trigger Automated Event-Based Mails

Our Plug-in helps marketers to define common triggering events in Oracle/ATG when customers register, add to cart, complete an order and many other shopping events; we then seamlessly send the relevant data to ExactTarget, to trigger a contextual and personalized mail to the client.