Shoptalk 2018 — What is The New Normal? Shoptalk, a trendy commerce show in Las Vegas, just finished its 3rd year successfully. The growth of this show has been phenomenal. With 8000+ … [Read more...] about Shoptalk 2018 – What is The New Normal
The feature war (defined as delivering as many features as possible) between Commerce Platforms is essentially over, and as a result most consumers have ended up as winners...and as losers as well. … [Read more...] about FOCUS ON RETURNS, NOT FEATURES, WHEN EVALUATING INVESTMENTS IN COMMERCE PLATFORMS
This past weekend I had to pleasure of attending a Millennial wedding (both bride and groom were born in 1990) for the daughter of a close family friend. Also attending was a close colleague of mine … [Read more...] about THE EASE OF ACCESS TO COMPELLING CONTENT AND THE IMPACT ON CUSTOMER MESSAGING
Object Edge is reputed for delivering e-commerce solutions that transform the way companies present their online presence, connect with customers across multiple channels, and deliver great digital … [Read more...] about TRANSFORMATIVE COMMERCE WITH ORACLE ATG
My Costco trips are fraught with packages laid out neatly for me to call it my own. Once I went to Costco to buy coffee and ended up buying 2 tennis rackets + 2 tennis ball tubes. All bundled together … [Read more...] about HOW MY COFFEE PURCHASE ENDED UP MAKING ME PLAY TENNIS – ALMOST !
Personalization, the missing 1-1 dialogue For all the talk of personalization in the digital business, most of the times I get a feeling that we are way off the mark. There seems to be no one cohesive … [Read more...] about PERSONALIZATION THE ELUSIVE 1-1 CONVERSATION WITH CUSTOMERS
POST 1 OF 2: IN THIS POST WE TAKE A LOOK AT THE DIGITAL MATURITY CURVE AND ITS FOUR STAGES. IN THE SECOND POST, WE TAKE A LOOK AT HOW AN ORGANIZATION HAS TO WORK TOGETHER TO PROGRESS ALONG THAT … [Read more...] about IN DIGITAL RETAIL, DATA MATURITY IS A JOURNEY, NOT A LEAP
One reason for the low conversion rate in m-commerce is the fact that users start the buying process on a smartphone and continue or finish it on a desktop (as discussed in last post). This behavior … [Read more...] about M-COMMERCE UX FORCES YOU TO FOCUS Tuesday, May 19, 2015