Today’s eCommerce world is more than just selling products online, its about delivering seamless, omni channel experience to meet the demands of your empowered customers. At the core, Object Edge is an eCommerce agency built on three main pillars.
For an eCommerce business its important to have a right marketing strategy for your digital presence. Object Edge can help you to find your way and craft a path towards the business success. Our eCommerce consultants and business analysts helps you to understand, analyze and strategize the online business plan that helps you with customer retention. In eCommerce there is no one-size-fits-all strategy, so we are flexible in our delivery models. Our team conducts thorough research of target market, competitors, consumer behavior, digital media landscape and the latest marketing practices and deliver a precise planning report which is crucial to your eCommerce Business.
eCommerce is constantly evolving because of the new development in digital media and technologies, yet the importance of search intention has not changed. It is hard to train your internal staff on all the emerging technologies and Object Edge can help. For eg. customers prefer to use search to do research and then buy the product they are looking for. This aspect is pushing eCommerce business to think differently about the content position in the customer journey. Object Edge helps you with your online merchandising, media and content creation; giving the customer a more personalized buying tour using their browsing history and customer data. We provide our customers rich content experiences which drive conversion by giving users an opportunity to choose the direction while online shopping whether that is narrowing down the product they see, choosing a trend or choosing their own add-on products. With Object Edge you can retain your users by developing ways to engage your users, build relationships and giving them the personalized experience they are looking for.
The world is rapidly shifting from analog to digital and people are consuming more and more digital content every day. It is important for every business to recognize this change and adapt it in their marketing strategy urgently. The emergence of Marketing Technologies (MarTech) makes this even more complicated. The digital marketing is a major driver of growth and customer retention/acquisition for eCommerce stores. Object Edge digital marketing consultants work with you to understand your business goals and helps you to develop your marketing and technology strategy. By using the right technology, resource and expertise on SEO, SEM, Email, Social and Media marketing we help redefine your marketing strategy to have more engaged and loyal customers.